> For the complete documentation index, see [llms.txt](https://docs.jaka.app/shopify/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.jaka.app/shopify/2-referral-program/referral-email-notifications/referrer-advocate-emails.md).

# Referrer (Advocate) Emails

Referral (advocate) emails are sent to your customers or advocates who join your referral program.

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#### ✅ When Are Referral Emails Sent?

Referral emails are typically sent when:

* A new referrer registers
* A referral link or discount code is created
* A referral conversion is completed (if enabled)

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#### ⚙️ Set up Referral Emails

1. Open the app > click **Notifications**
2. Click **Referrals** tab
3. Choose which referral events trigger emails
4. Edit email subject and content
5. Insert dynamic referral variables
6. Click **Save**

<figure><img src="https://2078839253-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FvdV1PFu8mN1B3K5QZCrx%2Fuploads%2F6tsW3l1GhD6R6sUfdGOR%2F2026-01-28_14-29-45.png?alt=media&amp;token=8eb19727-a787-4c45-9297-ca94e260267b" alt=""><figcaption></figcaption></figure>

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**Notes**

* These emails are sent **to referrers**, not admins
* Make sure your message is simple and motivating
* You can update templates anytime

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