# Referral Email Notifications

**Referral Email Notifications** help you automatically communicate with both store admins and referrers (advocates) when important referral events happen.

These emails keep everyone informed and make sure referrers know when to start sharing, how to earn rewards, and when a referral is successful—without any manual work.

In this section, you’ll learn how referral emails work and how to manage:

* Admin emails for tracking referral activity
* Referrer (Advocate) emails for guiding and motivating participants
* Email templates, triggers, and variables

You can fully customize each email to match your brand and referral flow.


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