# Essential Affiliate Marketing terms This guide explains the most important terms you’ll encounter when using affiliate marketing. Understanding these terms will help you set up, manage, and grow your affiliate program with confidence. ### 🧩 Affiliate Marketing **Affiliate marketing** is a performance-based marketing model where businesses reward partners for promoting their products or services. Affiliates earn commissions only when their promotion leads to a successful result, such as a sale, signup, or subscription. This makes affiliate marketing a low-risk and results-driven growth strategy. *** ### 🧩 Affiliate An **affiliate** is an individual or organization that promotes a merchant’s products or services in exchange for a commission. Affiliates are often: * Content creators or influencers * Bloggers or website owners * Media buyers * Marketing partners Affiliates may also be referred to as partners, publishers, or external marketers. *** ### 🧩 Affiliate Program An **affiliate program** is the system a merchant creates to manage affiliates, commissions, and tracking. In an affiliate program, the merchant defines: * Commission rates * Eligible products * Tracking rules * Approval and payout conditions Affiliates join the program and promote products based on these rules. *** ### 🧩 Affiliate Link An **affiliate link** is a unique tracking link generated automatically by the app when an affiliate joins a campaign. Affiliates use this link to promote the store.\ Any order placed through the link is tracked and attributed to the affiliate. *** ### 🧩 Affiliate Order (Referral Order) An **affiliate order** (also called a referral order) is an order placed by a customer who clicked an affiliate link before purchasing. These orders are used to: * Calculate commissions * Track affiliate performance * Approve payouts *** ### 🧩 Commission A **commission** is the reward paid to an affiliate for generating a successful result. Commissions can be: * A percentage of the sale * A fixed amount per order * Based on specific rules or conditions Affiliate marketing commissions are always **performance-based**. *** ### 🧩 Affiliate Network (Multi-level Marketing) An **affiliate network** (or multi-level marketing) allows affiliates to invite other affiliates into the program. In this model: * An affiliate can earn commissions from their own sales * They may also earn additional commissions when affiliates they invited generate sales This helps expand the affiliate program organically. *** ### 🧩 Creatives **Creatives** are brand assets provided to affiliates to help them promote products effectively. Common creatives include: * Banners and images * Text links * Promotional content Providing creatives ensures consistent branding and makes promotion easier for affiliates. *** ### 🧩 Landing Page A **landing page** is a webpage where affiliates send traffic. Landing pages are designed to: * Present products clearly * Encourage conversions * Improve affiliate performance Affiliate links typically direct customers to a landing page or product page. *** #### 📧 **Still need support?** If you still need help, please feel free to contact us at . We’ll be happy to assist you further.