# Create an Affiliate Campaign

To start promoting your affiliate strategy, you need to have a campaign created in the app backend. Our system creates a default program for you with the commission type of Percent of Sales = 10%. You can edit that program or add a new program then set it as Default.&#x20;

Note: there must be at least one campaign and it must be chosen to be the default program.&#x20;

## ⚙️ General Steps to Create a Campaign

1. Open the app -> click **Campaign** -> Click **Add campaign** button&#x20;

<figure><img src="https://2078839253-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FvdV1PFu8mN1B3K5QZCrx%2Fuploads%2F0Vpf9q2wfz0L4hvAad1b%2F2023-12-29_15-37-53.png?alt=media&#x26;token=6396c105-1221-4f13-b678-4e3d97251b11" alt=""><figcaption></figcaption></figure>

2. Set Campaign **Name** & **Status**

* **Campaign name**\
  Used for internal reference (example: “Default Affiliate Program”)
* **Status**
  * **Draft** – Campaign is not active
  * **Publish** – Affiliates can join and earn commission

💡 You can change the status anytime.

<figure><img src="https://2078839253-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FvdV1PFu8mN1B3K5QZCrx%2Fuploads%2FUlyrNhgvCA8IdzS2Jz1y%2F2026-01-12_17-07-12.png?alt=media&#x26;token=9251da94-7d20-411f-bf27-71066dae4337" alt=""><figcaption></figcaption></figure>

3. Set the **Default Commission**

Choose how affiliates earn commission:

* **Percent of sale** (e.g. 10%)
* **Fixed amount** (e.g. $5 per order)

Set the **cookie duration**, which defines how long referrals are tracked.

<figure><img src="https://2078839253-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FvdV1PFu8mN1B3K5QZCrx%2Fuploads%2FZmJt4Gh9lJq9x9eUb82i%2F2026-01-12_17-09-59.png?alt=media&#x26;token=26631d01-28a7-4f09-962c-db60aa96c47d" alt=""><figcaption></figcaption></figure>

4. Enable the **Discount** functions and set discount amount (optional)&#x20;

Enable the discount function to offer a percentage or fixed amount off for affiliate-driven orders. You can apply it to specific collections and set usage limits.

**Example:**

* **Discount type:** Percentage
* **Amount:** 10%
* **Applies to:** "Winter Collection"
* **Limit:** One use per customer

This means affiliates can offer 10% off on selected products, and each customer can use it once. Let me know if you want help setting it up!

<figure><img src="https://2078839253-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FvdV1PFu8mN1B3K5QZCrx%2Fuploads%2FaG4xX7b8xVTDFX3Z3jG2%2F2026-01-12_17-13-35.png?alt=media&#x26;token=a38165a9-29dc-4a64-ad01-78ca1c118497" alt=""><figcaption></figcaption></figure>

5. Click **Save** to create the campaign
6. Get the Affiliate registration link

Each campaign has its own **affiliate registration link**. Share this link to:

* Invite affiliates
* Add to your website
* Send via email or social media

Affiliates who sign up through this link join the campaign automatically.

Also, after creating a campaign, you can add the affiliate landing to the site to let visitors access the campaign and register/log in as affiliates. [Learn more](https://docs.jaka.app/shopify/getting-started-with-jaka/add-affiliate-landing-page#step-to-manage)

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## **🧩** Explain Options & Rules (Commission Settings)

### 💰 Dedault commission Type & Amount

Jaka offers three commission types. Choose the one that best fits how you want to reward affiliates.

<figure><img src="https://2078839253-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FvdV1PFu8mN1B3K5QZCrx%2Fuploads%2FqDikPzJmrmjgUHrr773B%2F2023-12-29_15-44-09.png?alt=media&#x26;token=dd9178f5-5644-428c-b8df-bd318b5af423" alt=""><figcaption></figcaption></figure>

#### Percent of Sale

The affiliate earns a percentage of the order value.

* Commission is calculated based on the product total
* Shipping, tax, and extra fees are not included (unless you enable them)

**Example:**

* Order value: $100
* Commission rate: 10%
* Affiliate commission: **$10**

***

#### Flat Amount (Per Order)

The affiliate earns a fixed amount for each order, no matter the order size.

* Commission is paid once per order
* Shipping and tax are not included (unless you enable them)

**Example:**

* Flat commission: $5
* Order value: $50 or $200
* Affiliate commission: **$5**

***

#### Flat Rate per Item

The affiliate earns a fixed amount for each product item sold.

* Commission is calculated per unit
* Shipping and tax are not included

**Example:**

* Flat rate per item: $3
* Quantity purchased: 4 items
* Affiliate commission: **$12**

***

### 🍪 Cookie Duration

Jaka Affiliate Marketing provides you with the option to set the cookie duration. Cookie duration defines how long a referral is valid.

On the **Campaign** panel -> in **Commission Rules** section -> enter the number of days in **Cookie Duration** to set the expiration duration of the affiliate tracking cookie.&#x20;

<figure><img src="https://2078839253-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FvdV1PFu8mN1B3K5QZCrx%2Fuploads%2FBfQWoUaugDUsDDXiMSE9%2F2023-12-29_15-46-09.png?alt=media&#x26;token=4c325837-32a9-4b98-be86-7e6f64df3cee" alt=""><figcaption></figcaption></figure>

Example: `30 days`

* If a customer buys within 30 days after clicking an affiliate link, the affiliate earns commission
* After the cookie expires, no commission is recorded

### 💰 How Commission Is Calculated

You can control what is included in commission calculations:

* ✅ Include discount
* ✅ Include shipping
* ✅ Include taxes

#### Example:

* Product price: $100
* Discount: $10
* Commission rate: 15%

If **discount is included**:\
Commission = 15% × $90 = **$13.50**

The calculation preview panel shows this clearly.

&#x20;Note: it will be the discount total which the order has contains the discount of store, affiliate discount if applicable, ect...

<figure><img src="https://2078839253-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FvdV1PFu8mN1B3K5QZCrx%2Fuploads%2F4dn1R9TbeI8I6wQXLGy2%2F2023-12-29_15-47-31.png?alt=media&#x26;token=3592d612-8c1b-4bb3-85c8-52a6648be381" alt=""><figcaption></figcaption></figure>

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### ✅ Auto vs Manual Affiliate Approval

* **Auto-approved affiliate**\
  Affiliates can start promoting immediately after signup
* **Manual approval**\
  You review and approve affiliates before they can promote

<figure><img src="https://2078839253-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FvdV1PFu8mN1B3K5QZCrx%2Fuploads%2FcPIhkAMTq6elQyF38pWc%2F2024-03-07_16-15-43.png?alt=media&#x26;token=f7ef8fe2-1296-4771-8ddd-1c2c201de2f0" alt=""><figcaption></figcaption></figure>

### ✅ **Auto Approved Order**

After the orders are created from affiliate link, the sales are created in the app. Each order created thanks to any affiliate will be stored the order information in **Sales** tab.&#x20;

<figure><img src="https://2078839253-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FvdV1PFu8mN1B3K5QZCrx%2Fuploads%2FBEXwEkVrKNVrSFg6TmFb%2F2024-03-08_13-35-50.png?alt=media&#x26;token=ba349f38-b7df-4203-b765-b74631bbb2b5" alt=""><figcaption></figcaption></figure>

* If the **Auto Approved Order** is enabled, the sale is creates and commission for affiliate is created immediately in the app.&#x20;
* If the **Auto Approved Order** is not enabled, you need to manually check each sale  in the Sales tab and accept them.&#x20;

<figure><img src="https://2078839253-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FvdV1PFu8mN1B3K5QZCrx%2Fuploads%2FeoArfoEIzCtcynqXxH8m%2F2024-03-08_13-36-19.png?alt=media&#x26;token=7ca61a7d-1ac1-470b-99e1-7c32560bee53" alt=""><figcaption></figcaption></figure>

***

### ♾️ **Lifetime commission**

When **Lifetime Commission** is enabled, an affiliate earns commission **every time a referred customer makes a purchase in the future** — not just the first order.

<figure><img src="https://2078839253-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FvdV1PFu8mN1B3K5QZCrx%2Fuploads%2FhsqVyqsAf0THjaK6FSL8%2Fimage.png?alt=media&#x26;token=9de5ab83-4022-4de0-9c30-f2685ac6c4d2" alt=""><figcaption></figcaption></figure>

Once a customer is referred:

* The customer is permanently linked to the affiliate
* Future orders are still counted even if no affiliate link is used
* Tracking is based on the customer’s email, not cookies

#### 📌 How It Works

1. An affiliate shares their referral link
2. A customer makes their **first purchase** using that link
3. The customer is now **assigned to the affiliate**
4. Every future order from the same customer earns commission for that affiliate

#### Example

* Lifetime commission rate: **30%**
* Affiliate A refers a customer named **Laura**

**Month 1**

* Laura orders $50 using the affiliate link
* Affiliate A earns **$15**

**Month 2**

* Laura orders $50 (no affiliate link)
* Affiliate A still earns **$15**

**Month 3**

* Laura orders $50 again
* Affiliate A earns **$15**

✅ The affiliate continues earning commission **for every future order** from Laura.

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### 💰 Advanced commissions

Advanced commission rule allows you to override the default commission with Order total amount, discount code and customer name. [Learn more](https://docs.jaka.app/shopify/campaign-setup/advanced-commissions)

<figure><img src="https://2078839253-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FvdV1PFu8mN1B3K5QZCrx%2Fuploads%2FGPt3UcDlLduwCPk4GaHv%2Fimage.png?alt=media&#x26;token=27f31db4-ef60-435c-9a25-461422072c0e" alt=""><figcaption></figcaption></figure>

### 💰 Product-Specific Commissions

Product specific commissions feature allows you configure extra commission rules for specific products or collections. Other products still follow the default commission rate of the program.

[Learn more](https://docs.tipo.io/overview/general-steps-to-connect-stores#a-tutorial-video)

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### 🚫 Disable self referral

When **Disable Self-Referral** is enabled, affiliates cannot earn commission on their own purchases.

If an affiliate uses their own affiliate link and places an order:

* The order will not be tracked
* No commission will be generated
* The affiliate’s email is used to detect self-referrals

<figure><img src="https://2078839253-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FvdV1PFu8mN1B3K5QZCrx%2Fuploads%2FGCB4lZ5rNUSmOVZXnSOt%2Fimage.png?alt=media&#x26;token=56ea5296-7aa1-44b0-9fe3-5fee539b1bee" alt=""><figcaption></figcaption></figure>

#### Example

* Affiliate A registers with the email: `affiliate@email.com`
* Affiliate A clicks their own affiliate link
* Affiliate A places an order for **$100**

❌ No commission is earned\
❌ The order is ignored by Jaka Affiliate Marketing

***

### ▶️ Tutorial video&#x20;

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{% embed url="<https://www.youtube.com/watch?v=uS--ksXPBWQ>" %}

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**Still need support?**

If you still need help, please feel free to contact us at <hi@tipo.io>. We’ll be happy to assist you further.
