# Getting started

### 🚀 Overview

Jaka is an all-in-one marketing app that helps Shopify merchants grow their store through **Affiliate marketing** and **Referral marketing**.

With Jaka, you can:

* Partner with affiliates to promote your products
* Encourage customers to refer friends
* Reward both affiliates and customers automatically
* Track sales, commissions, and referrals in one place

Whether you want to scale with creators or grow through word-of-mouth, Jaka gives you the tools to do both.

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### 🌟 2 options to grow with Jaka

Jaka provides two different programs, designed for different growth strategies.

#### 1️⃣ Affiliate Program

The **Affiliate Program** allows you to work with affiliates such as:

* Content creators
* Influencers
* Bloggers
* Marketing partners

Affiliates promote your products using unique referral links and earn commissions when they generate sales.

**Best for:**

* Scaling marketing reach
* Working with professional partners
* Performance-based growth

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#### 2️⃣ Referral Program

The **Referral Program** allows your existing customers to invite friends to your store.

Customers share referral links with friends.\
When friends make a purchase, both the customer and the friend receive rewards.

**Best for:**

* Word-of-mouth growth
* Increasing customer loyalty
* Turning customers into advocates

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### 🔑 Key Features 

#### Affiliate Program Features

* Create and manage affiliate campaigns
* Flexible commission rules (percentage or fixed amount)
* Product-specific and tiered commissions
* Affiliate portal for partners
* Automatic tracking and payouts

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#### Referral Program Features

* Referral widget for customers (advocates)
* Referral popup for friends
* Post-purchase referral blocks
* Custom referral rewards
* Automatic referral tracking

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### 🛠️ Quick Start Steps

Follow these steps to get started quickly with Jaka.

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#### Step 1: Install Jaka

Install [**Jaka Affiliate Marketing**](https://apps.shopify.com/affiliate-marketing-app) from the Shopify App Store

Open the app from your Shopify admin

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#### Step 2: Choose Your Program

Decide how you want to grow your store:

* Use **Affiliate Program** to work with partners
* Use **Referral Program** to reward customers
* Or use both together

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#### Step 3: Set Up Your Program

**For Affiliate Program**

1. Create an affiliate campaign
2. Set commission rules
3. Invite or approve affiliates
4.  Share affiliate portal pages

**For Referral Program**

1. Enable the referral program
2. Set rewards for customers and friends
3. Enable referral widgets and popups
4. Customize text and design

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#### Step 4: Launch and Track

* Affiliates start promoting your store
* Customers share referral links
* Jaka tracks all sales and referrals automatically
* Review performance in the dashboard

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### 📚 Additional Resources <a href="#additional-resources" id="additional-resources"></a>

* [Affiliate Program Overview](https://docs.jaka.app/shopify/jaka-affiliate-overview/general-steps-to-set-up-campaign)
* [Referral Program Overview](https://docs.jaka.app/shopify/referral-program/referral-overview)
* [Referral vs Affiliate Marketing](https://docs.jaka.app/shopify/referral-program/faqs/referral-vs-affiliate-marketing-what-is-the-difference)
* Contact support team via email <hi@tipo.io>

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