# Getting started
### 🚀 Overview
Jaka is an all-in-one marketing app that helps Shopify merchants grow their store through **Affiliate marketing** and **Referral marketing**.
With Jaka, you can:
* Partner with affiliates to promote your products
* Encourage customers to refer friends
* Reward both affiliates and customers automatically
* Track sales, commissions, and referrals in one place
Whether you want to scale with creators or grow through word-of-mouth, Jaka gives you the tools to do both.
***
### 🌟 2 options to grow with Jaka
Jaka provides two different programs, designed for different growth strategies.
#### 1️⃣ Affiliate Program
The **Affiliate Program** allows you to work with affiliates such as:
* Content creators
* Influencers
* Bloggers
* Marketing partners
Affiliates promote your products using unique referral links and earn commissions when they generate sales.
**Best for:**
* Scaling marketing reach
* Working with professional partners
* Performance-based growth
***
#### 2️⃣ Referral Program
The **Referral Program** allows your existing customers to invite friends to your store.
Customers share referral links with friends.\
When friends make a purchase, both the customer and the friend receive rewards.
**Best for:**
* Word-of-mouth growth
* Increasing customer loyalty
* Turning customers into advocates
***
### 🔑 Key Features
#### Affiliate Program Features
* Create and manage affiliate campaigns
* Flexible commission rules (percentage or fixed amount)
* Product-specific and tiered commissions
* Affiliate portal for partners
* Automatic tracking and payouts
***
#### Referral Program Features
* Referral widget for customers (advocates)
* Referral popup for friends
* Post-purchase referral blocks
* Custom referral rewards
* Automatic referral tracking
***
### 🛠️ Quick Start Steps
Follow these steps to get started quickly with Jaka.
***
#### Step 1: Install Jaka
Install [**Jaka Affiliate Marketing**](https://apps.shopify.com/affiliate-marketing-app) from the Shopify App Store
Open the app from your Shopify admin
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#### Step 2: Choose Your Program
Decide how you want to grow your store:
* Use **Affiliate Program** to work with partners
* Use **Referral Program** to reward customers
* Or use both together
***
#### Step 3: Set Up Your Program
**For Affiliate Program**
1. Create an affiliate campaign
2. Set commission rules
3. Invite or approve affiliates
4. Share affiliate portal pages
**For Referral Program**
1. Enable the referral program
2. Set rewards for customers and friends
3. Enable referral widgets and popups
4. Customize text and design
***
#### Step 4: Launch and Track
* Affiliates start promoting your store
* Customers share referral links
* Jaka tracks all sales and referrals automatically
* Review performance in the dashboard
***
### 📚 Additional Resources
* [Affiliate Program Overview](https://docs.jaka.app/shopify/jaka-affiliate-overview/general-steps-to-set-up-campaign)
* [Referral Program Overview](https://docs.jaka.app/shopify/referral-program/referral-overview)
* [Referral vs Affiliate Marketing](https://docs.jaka.app/shopify/referral-program/faqs/referral-vs-affiliate-marketing-what-is-the-difference)
* Contact support team via email
***
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