Referral setup & display
The referral program allows your customers to invite their friends to your store and earn rewards when those friends make a purchase.
This guide will walk you through setting up the referral program step by step, even if you’ve never used referral marketing before.
Steps to set up
Step 1: Open Referral Setup
Open the Go to Jaka Affiliate Marketing app > click Referrals in the left menu
Step 2: Turn on Referral Widgets
Jaka provides three referral display options. You can enable one or all of them.
1. Referral Widget (For Advocates)
Shown to customers browsing your store
Allows customers to enter their email and get a referral link
Best for collecting new advocates
Toggle ON and click Customize to edit text and design.
2. Post-Purchase Block (For Advocates)
Shown on the Thank You Page or Order Status Page
Encourages customers to refer friends after completing a purchase
Recommended: ✅ Enable this for higher referral participation.
3. Referral Popup (For Friends)
Shown to friends who visit the store using a referral link
Displays the discount they will receive
This helps improve conversion by clearly showing the reward.
Step 3: Set Rewards for Advocates (Referrers)
Advocates are customers who share referral links.
You can reward them with:
Percentage discount, or
Fixed amount discount
Optional settings:
Minimum order amount
Reward expiration (number of days)
Example:
Advocate gets 30% off after a friend’s first purchase
Reward expires in 60 days
Step 4: Set Rewards for Referred Friends
Referred friends are new customers who click a referral link.
You can configure:
Discount type (percentage or fixed amount)
Discount value
Optional minimum order amount
Optional expiration date
Example:
Friend gets 10% off their first order
Step 5: Customize Referral Content
For each widget or popup, you can customize:
Title and description text
Button labels
Colors and layout
This ensures the referral experience matches your brand style.
How Referral Popup Works on Your Store
Jaka referral program involves two types of users:
1- Advocate (Existing Customer)
A customer who shares a referral link
Earns a reward when friends make a purchase
2- Friend (Referred Visitor)
A new visitor who clicks a referral link
Receives a discount for their first purchase
Different widgets are shown to each role.
Referral Widget for Advocates (On Your Store)
What Advocates Sees:
The Referral Widget is displayed to visitors browsing your store.
It allows customers to:
Enter their email
Join the referral program
Get a personal referral link to share
This widget is designed to collect advocates and encourage customers to invite friends.
When It Appears:
Visible to regular visitors and customers
Does not require a referral link
Referral Popup for Friends (Referred Visitors)
What the Friend Sees:
The Referral Popup is shown to visitors who arrive at your store using a referral link.
The popup:
Displays the reward the friend will receive
Shows the discount code or offer
Encourages the friend to complete a purchase
Example message:
“You’ve been invited! Get 10% off your first order.”
When It Appears
Only appears when a referral link is detected
Shows automatically when the friend lands on your store
Does not appear for normal visitors
How the Referral Flow Works
An advocate gets a referral link from the referral widget
The advocate shares the link with a friend
The friend clicks the referral link
The referral popup appears on your store
The friend completes a purchase using the reward
The referral is tracked automatically
The advocate receives a reward
All tracking and attribution are handled by Jaka.
What Happens at Checkout?
The referral discount is applied based on your settings
The order is recorded as a referral order
The advocate’s reward is generated after a successful purchase
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