Overview about referral

Referral marketing, on the other hand, is when a business’s existing customers personally promote the advertiser to new users to earn rewards.

Referral marketing revolves around the shared relationship between your customers, their friends or associates and your brand. Current customers personally promote your brand to new users to earn rewards, ideally for both themselves and their friends.

How Does Referral Marketing Work?

First, customers or visitors who like your product or service refer people to your website, app, or a landing page. In return, there’s a reward. This reward comes in two forms:

  • Altruistic emotions

  • Rewards in the form of discounts, credits and upgrades.

Altruism is the cornerstone of any referral program.


Because it feels good to help out a friend. When happy customers are incentivized to invite people along for the ride, between 2-3 new customers are created. Research shows users aren’t as inclined to send invites just to gain an upgrade or an account credit - but offering double-side incentives for both the sender and receiver is incredibly encouraging.

You can use consumers' the innate desire to share good ideas within social networks against rewards. This motivates more strongly because giving brings more joy than receiving.

How referral works in Jaka app?

Then process : customer 1 click on referral popup > enter their email address > get a referral link > send referral link to their fiend (customer 2) and offer him (x) % discount > their friends purchase profucts on your store > Customer 1 receive a (xx)% discount.

Jaka also provides a Referral strategy to accelerate the sales right from your loyal customer, your store visitor

The app will show a config discount button for Referral and Referral's friend on your front end, your store visitor who clicks this button will receive an email with the Referral link and notice them to promote your product with this link which has an available coupon to purchase the store product.

If their friend places the order using that coupon, you will give them a small gift as a coupon.

On the Setting window pops up, you can edit the coupon of the Referral with a Percentage or a Fixed Amount and other conditions of the coupon below:

  • This discount requires a minimum order subtotal: the minimum amount of the order of Referral friend so the Referral will get a coupon as a reward from the Merchant

  • The reward will expire in: the valid day's number from the day the reward is sent so that Referral can use it

Also, you also can customize the front-end interface of the Referral contains button and popup after clicking the button.

Remember to set up the setting of the Referred Friend for coupon & condition & the front-end interface in a similar way

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