Jaka Affiliate Marketing
  • Basic Knowledge
    • Affiliate marketing overview
      • Affiliate Marketing Definition
      • How affiliate marketing works
      • Pros and cons of affiliate marketing
    • Essential affiliate marketing terms you should know
  • Jaka Affiliate Marketing app
    • How does the Jaka affiliate campaign work?
    • Activate app embed on the theme
    • Add the affiliate landing page to store
    • Set up custom domain for affiliate landing page
  • Affiliate Marketing
    • Create Campaign for Affiliates
      • Get the affiliate registration link for each program
      • Commission Rules section
      • Advanced commissions
      • Product specific commissions
      • Commission priority
      • Campaign Discount
      • Auto tier commission
      • Tutorial video
    • Affiliate
      • Affiliate Recruitment
      • Approve the campaign's affiliate manually
      • View & manage the affiliate's information
        • Edit the affiliate referral link
        • Edit Discount code of affiliates
      • Create a affiliate account
        • Create affiliate via register form from the app
        • Manually create an affiliate in the app
    • Affiliate Portal
      • Affiliate Portal - Dashboard
      • Affiliate Portal - Products
      • Affiliate Portal - Sales
      • Affiliate Portal - Payouts
      • Affiliate Portal - Creatives
      • Affiliate Portal - Settings
    • Quick Guide for Affiliates
      • Getting started
      • Promotion resources
      • Start promoting
    • Sales
      • View Affiliate Sale Details
      • Create a Sale Manually
    • Payouts
      • Paying affiliates
        • Pay affiliates in Jaka app
        • Pay affiates outside Jaka app
        • FAQs
    • Portals
      • Edit Affiliate landing page
      • Add the affiliate landing page to the navigation
      • Preview the landing pages and other affiliate pages.
      • Add Google reCAPTCHA to affiliate register page
      • Edit footer menu on landing page
    • Bonus
    • Creatives
    • Settings
      • Change the brand logo on Affiliate portal page
      • Set up custom domain for affiliate landing page
      • Change referral link of affiliates
      • Set up multiple level marketting
        • How does a affiliate invite more affiliates?
        • View affiliate network
      • Auto tier commission
  • Referral
    • Display referral popup on the store
    • Display referral widget on "Thank you" and "Order status" page
    • Style the referral popup
    • Edit text on referral popup
    • Mail notification for referrals
  • Mail Notification
    • Send email notification to the Admin email(s)
    • Customize email notification sent to the Affiliates
    • Customize email notifications sent to the Refferals
    • Set up SMTP email
    • Add variables to mail notification
  • FAQs
    • Why the referral popup is not showing?
    • How to track the affiliate commissions?
    • Is it possible to limit the commission rate for specific products?
    • How to find affiliate marketers?
    • Referral vs Affiliate Marketing — What Is the Difference?
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  1. FAQs

Referral vs Affiliate Marketing — What Is the Difference?

PreviousHow to find affiliate marketers?

Last updated 10 months ago

The terms “referral” and “affiliate” are often used interchangeably, but there is actually a significant difference between the two.

They are very different

Aspect
Affiliate
Referral

How it works

Affiliate programs enable people who promote a company's products (often referred to as affiliates) to earn commissions when they refer sales or leads back to the company.

Target Audience

Existing Customers

External Parties

Incentive

Discounts, Free Products

Commissions

Goal

Loyal, Long-term Customers

Broaden Customer Base

What is Better: Affiliate or Referral Marketing?

Both partnership types have their unique strengths and can be used together or independently, depending on your business goals and target audience. It's all about finding the right balance and implementing the approach that suits your brand's needs and objectives.

Can I use both affiliate and referral marketing simultaneously?

Absolutely! In fact, many businesses combine both strategies to maximize their marketing efforts and tap into different target audiences. Just make sure you communicate clearly about the differences in rewards and responsibilities to your promoters.

Is referral marketing more cost-effective than affiliate marketing?

Generally, referral marketing requires a lower upfront investment since it leverages existing customers. However, the overall cost-effectiveness of each strategy depends on your specific business goals and the implementation of your marketing campaigns.

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