Affiliate Marketing Definition

What Is Affiliate Marketing?

Affiliate marketing is a performance-based marketing strategy where creators, influencers, and entrepreneurs earn money by promoting a product or service for a retailer.

Affiliates encourage their audiences to visit an online store or marketplace through affiliate links that track where a user came from. While most affiliates get paid when their referrals lead to a sale, some programs also reward leads, free-trial signups, website clicks, or app downloads.

An affiliate network is a platform that connects affiliates with brands and provides tools to generate and manage affiliate links.

Who is merchant?