Pros and cons of affiliate marketing

Affiliate marketing pros for your brand

1. Low-cost business idea

This form of performance-based marketing allows organizations to generate revenue from their marketing efforts by partnering with online retailers and marketing their products on the organization’s website at a much lower cost when compared to other advertising techniques.

2. Increased traffic

While there are many potential sources of traffic that could lead to your website, affiliate marketing is a true leader in this field.

More website visits mean an increased chance for more successful sales, so it’s a huge benefit to look forward to within your ecom merce space. Additional cold traffic coming from your affiliates is a good opportunity for you to gain many new customers, so keep this in mind.

3. Reputation boost

Moving on, once you’ve built a reliable affiliate network that promotes your brand for you, you will quickly realize how big of a reputation boost this marketing strategy can be for you.

Provided that you only cooperate with trustworthy and valuable affiliates, your brand will quickly start to be recognized as a reputable company that people want to do business with. Companies with strong positive reputations attract more active consumers

4. Sale boost

Affiliates’ recommendations are far more effective at gaining trust than ads and other messaging directly from your business. The affiliates’ trust factor and extended reach allow you to scale your advertising efforts with affiliate marketing relatively quickly.

5. Affiliate marketing is flexible

Once you have an affiliate marketing program in place, scaling up or scaling back your efforts is simple. Adding more affiliates, or choosing to focus only on select affiliates, can help you scale your business without breaking the bank.

Affiliate marketing cons for your brand

1. Takes a Long Time to Learn

Although affiliate marketing offers many advantages, it’s important to know that there is a learning curve. There are numerous aspects to consider when you’re doing affiliate marketing: deciding which program(s) to use, identifying profitable offers and then promoting those offers.

2. Limited control

Affiliates have to follow the rules set by an affiliate program. This may include limitations on how a product can be promoted.

Another limitation of affiliate marketing is the commission-based revenue model, which means that affiliates will earn only a fraction of each sale.